Collaborated with Jam3 (now.monks) to translate complex data into culturally resonant narratives. For CALL OF DUTY: ROLE CALL, wrote copy for the global microsite and social rollout, including player-persona descriptions that transformed millions of Warzone data points into personalized social badges. For ADIDAS PREDATOR EDGE, developed the XR narrative for an immersive experience that used high-fidelity 3D to turn producting engineering into something consumers understood.